Healthier Beverages: The Quest for Health

In Asia-Pacific, the Middle East and Africa (APMEA), the popularity of better-for-you beverages is on the rise, thanks to consumers who want healthy beverages that have reduced sugar, clean labels and functional ingredients. Our regional consumer insights and research and development teams analysed local trends to create this healthier beverage webinar and infographic.

The healthier beverage opportunity

Our research shows that in Asia-Pacific, the Middle East and Africa (APMEA), the popularity of better-for-you beverages is being driven by a number of macro trends:

  • The region’s aging population and rising levels of type 2 diabetes, which are encouraging individuals to pay much more attention to their diet.

  • The free-from movement’s popularity—it is now commonplace to see product launches with multiple free-from claims.

  • The introduction of new regulations across APMEA in order to reduce the sugar content of drinks. In May, Saudi Arabia became the latest in a growing list of countries to announce an excise tax on all drinks with added sugar while Thailand, Sri Lanka, Malaysia, the Philippines and Brunei have all introduced a Sugar Sweetened Beverage (SSB) tax in the past two years. (A number of other countries—including Vietnam, Australia, New Zealand and Singapore—are also considering implementing such a tax.)
Explore our research, which includes the webinar “Healthier Beverages: The Quest for Health” and the infographic “The Healthier Beverage Opportunity”.

Creating winning better-for-you beverages

Although our downloadable research shares a number of in-depth insights for healthy beverage manufacturers, our findings suggest the following points are key to winning over consumers:

  • Focus on taste. While nutrition is paramount, consumers are not willing to compromise on taste. As a result, the success of reduced-, low- and no-sugar drinks is dependent on a brand’s ability to maintain product quality. This is where sugar reduction comes in. Reducing sugar with a taste modulator, such as TasteSenseTM Sweet, can optimise the overall taste profile in the finished product.

  • Fortify with care. Adding functional ingredients to a product can increase its nutrition as well as its stability and shelf-life. However, it’s important to research an ingredient’s ability to withstand manufacturing and food preparation processes, such as boiling. Because some ingredients are more resilient than others, this is an important consideration when deciding which fortification ingredients to use.

  • Clean your label. Access to clean label ingredients is increasing, which is key to clean label formulation and reformulation. Because it can, in some cases, be easier to create a new product with a clean label than to clean up an established product, partnering with an experienced team can help brands identify the right clean label strategy and decide whether to reformulate or innovate.