OLLYTM launches new children’s gummy vitamin with Wellmune
Thursday 28 April, 2016OLLY™ – an innovative and fast-growing nutrition company in the US – has launched a new children’s gummy vitamin featuring Wellmune®, a natural immune health ingredient.
The new product, OLLY Kids Mighty Immunity, combines the clinically proven immune support of Wellmune along with acerola cherry, elderberry and zinc.
“We know immune support is critical for keeping children and families healthy,” said Taryn Forrelli, Vice President of Innovation and resident nutritionist of OLLY. “Kids Mighty Immunity is part of OLLY’s new gummy collection formulated to meet the ever-changing needs of little ones and easily delivers daily immune health benefits through an expertly blended gummy containing clinically proven Wellmune.”
Wellmune’s ability to support the immune system is backed by numerous published, peer-reviewed clinical studies that demonstrate the ingredient’s ability to help safely and naturally mobilize billions of innate immune cells that are part of the body’s natural defenses. A recent clinical study showed that 62% of children taking Wellmune reported ‘good’ health status compared to only 15% of the children taking a placebo. The study also found that children taking Wellmune had six fewer sick days over a 12-week period.
“A strong immune system is very important to a child’s overall health and well-being,” said John Quilter, Business Development Director for Wellmune. “As a key ingredient in OLLY Kids Mighty Immunity, Wellmune can help children be well and stay well through a daily kid-friendly gummy.”
OLLY Kids Mighty Immunity is available in a flavorful Cherry Berry gummy and can now be purchased at U.S. Target stores nationwide and online at OLLY.com.
About Wellmune® Wellmune is a 100% natural food, beverage and supplement ingredient clinically proven to help strengthen the immune system, making it easier for consumers to be well and stay well. This proprietary yeast beta 1,3/1,6 glucan has regulatory approval in major markets around the world, including GRAS status in the U.S. and novel food approval in Europe and China. Safe for everyday consumption, Wellmune is available in more than 60 countries. Wellmune is patented, Kosher, Halal, non-allergenic, GMO-free, gluten-free and Informed-Sport certified. A recipient of numerous food industry awards for scientific excellence, Wellmune is part of Kerry’s nutrition and wellness portfolio. For more information, visit wellmune.com or follow us on Facebook, Twitter and YouTube.
OLLY is a maker of premium nutrition and wellness products. Our mission is to inspire life-long healthy habits by bringing simplicity, inspiration and delight to the world of vitamins and supplements. For more information, visit Olly.com or follow us on Facebook and Instagram.
Strategic Marketing Director - Wellmune®
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